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The leading Israeli chain in lingerie, swimwear and leisure wear, Afrodita, launched in 1993, is proud to offer its products in 50 branches with an Israel-wide spread.

Afrodita offers you underwear and lingerie from the leading local and international brands. Discover how sexy and fashion conscious Afrodita products are, how professional and appealing to the body. A wide variety of fabrics, cuts, sizes and colors come with optimal comfort, with something suited to every age and budget.

Afrodita is a multi-brand chainstore exclusively offering leading French brands: Lise Charmel, Aubad, Empreinte and Simone Perel, Germany’s Felina, and Spain’s Janira. 

The past few years have seen Afrodita expanding and developing its own line.

Afrodita also offers * Swimwear by various top brands and in stunning colors and prints * Sexy items * A vast array of leisure and sleep wear from soft, quality, comfortable fabrics * The hottest trend right now: sleep wear from bamboo-based fabrics

Professional undergarment solutions include *Sports bras   * Breastfeeding bras   * Minimizers * Push-ups * Evening wear strapless bras * Body contouring and shapewear  * Special items for brides  * Plus sizes

Afrodita. Innovation, fashion and excellence. Afrodita is a culture of uncompromising quality. Those are the values Afrodita is built on, together with professionalism and expertise when it comes to bra fitting, personalized attention, and a unique, pampering shopping experience for all our clients.